Website Evaluations
Is your website competing as effectively as it could, in today's challenging and forever changing Web?
Our evaluations identify areas of your website which can be fine tuned to create increases in targeted traffic, improved rates of conversion of visitors into customers and maximization of sales to each customer.
The facts of life for a Web business are:
- Fierce competition
- Rapidly changing conditions
- Your competitors are only one click away
In a such highly competitive market, you need to be one up on your competition. An IME Website Evaluation can give your site that competitive edge.
The benefits include:
- Increased targeted traffic
- Improved conversion of visitors into customers
- Higher average sales per purchase
- Increased repeat sales
Visitors arrive at your website, primarily to get information. If they get the information they seek and they feel comfortable about your organization, then they may transact with it. The secret to success is to ensure they find the information they seek as easily as possible and to create in their minds, a positive view about your organization while they are at your site.
In preparing our Website Evaluations, we examine how well your site:
- Communicates its offerings
- Communicates that you are a trustworthy and efficient supplier
- Communicates the brand image you seek
- Guides visitors through it
- Attracts the "right type" of visitors (i.e. targeted visitors)
- Converts visitors into customers
- Retains customers
- Maximizes the average value of sales
- Encourages repeat sales
- Counteracts the competition
- Home page encourages visitors to go further into your site
For e-commerce sites, we also examine the buying process and where appropriate, complete a purchase. Detailed examination can be made of abandoned shopping carts (additional cost) to identify areas of opportunity to reduce abandonment and close more sales.
Did you know that for every $1.00 purchased in shopping carts, $4.00 are left abandoned. While some are just price checks and tests of the system and so on, abandoned shopping carts offer the best opportunity to improve sales for little or no cost.
I'll personally analyze your website and provide you with a comprehensive report with recommendations that will help give you a leg-up on your competition.
Not only will your site benefit by implementing our recommendations, but also you can recover the cost of your evaluation, from us!
If we complete an evaluation for you and then do subsequent work to assist you to improve your site, we'll give you 15% off our fees. *
* Conditions Apply - Up to a maximum of the full cost of your evaluation and/or 12 months, whichever occurs first.
We offer three website evaluation packages:
- Basic $495
- Standard $795
- Comprehensive $1195
The Standard and Comprehensive packages offer more features and examine some factors in greater depth. Learn more...
Note: If these packages do not exactly suit your needs, please contact us. We are happy to tailor evaluations to suit your needs. eg. if you were interested in the Standard package but wanted X feature from the Comprehensive package, just let us know and we'll send you a price.
In the highly competitive world of the web, your site requires a competitive edge. Achieve it with an Internet Marketing Engine website evaluation. Nail those potential lost sales and missed opportunities,now!
