Web Store and Shopping Cart Selection
The owner of Abbey Archery Australia, was seeking to create a Web store that not only looked good and functioned well for customers, but one which provided store management and marketing tools which enabled them to maximise their sales and profits whilst keeping costs to a minimum. The Miva Merchant online store we built, achieved those objectives and more.
How does your store compare? The Abbey Archery online archery equipment store features:
- Highly automated
- Ordering and payments (including authorisation through the Australian banking system) completed in real time
- Customer emails including order confirmation, generated in real time
- Shipping details immediately emailed to those responsible for order fulfillment
- Easy to administer
- Database driven
- Mass entry and updating of product and category information
- Mass export of customer information and order information from the online store database into spreadsheets, the accounting system (eg Quickbooks) and into marketing applications eg email and mail (eg a newsletter mailing list).
- Separate affiliate log in with access to payout reports by both the affiliates and the store administrator
- Administration via web browser as well as FTP.
- Easy to use for visitors and customers
- Easy to follow navigation system
- Strong search function, including display of product information and images
- Complete product list including product prices and links to each product page
- Automatic calculation of shipping charges - customer can determine freight cost before commencing checkout process
- Payment and invoicing completed in real time. The customer views the full invoice details, including all shipping and handling charges and receives credit authorisation (or refusal), online at the time of purchase
- Customers receive immediate email confirmation of credit authorisation and complete order details
- Returning customers login and thus avoid keying in their billing and shipping information each time
- Secure shopping cart - orders encrypted
- Mini shopping basket so that customers can see, at a glance, what items are in the basket and the price of each
- Create groups of customers that have access to special products or categories that are not publicly available
- Product attributes eg sizes or colours
- Attractive and interesting
- Automatic random featured products
- Best seller list, automatically updated
- Thumbnail images used in category pages and full size images in the product pages
- Sub categories
- Draw customers' attention to articles or other products on your site which are complementary to the product or category they are currently viewing. Help boost sales with the related products feature
- Maximisation of sales with marketing and sales promotion features like:
- Automatic upsale products - offer made during checkout process, applicable to just that purchase
- Coupons eg 10% discount on next purchase
- Special Offers eg quantity discounts
- Automatic generation of title and meta tags or individually tailored for each page or a combination of the two methods
- Search engine friendly links and site structure
- Track free search engine and online advertising traffic to orders
- Best seller list
- Highly extensible - unlimited number of products and categories (which can, of course, be mass uploaded and mass updated from an Excel spreadsheet or CSV or Tab separated file)
Other online store features available, which Abbey Archery does not need (but your online store may), include:
- Email to your warehouse, your shipping department, your order fulfillment house or your drop-ship manufacturers, the details of each required shipment, including:
- The "Ship To" name and address
- Products and quantities
- The shipping label, with your company name and address included
- Inventory tracking - customers see when a product is in stock or out of stock plus data can be batch exchanged between the store and your accounting system so that both systems are synchronised
Get with the strength - more than 80,000 online stores use Miva Merchant. Stores like these:
- Large Stores
- Small Stores:
- Some Australian web stores:
Find out how we can build you a powerful and effective online store packed with the customer, marketing and administrative features of a store normally costing significantly more. Phone Peter on (03) 9670-1165 to learn how we can help you maximise your success, for less than you think.
