Meeting the Needs & Expectations of Users
To maximize repeat sales, a web site must meet the continuing needs of its users.
Unfortunately, many corporate web sites appear to be designed to meet the needs of their managers. A web site is not just another sales channel. Websites which don't produce the expected results are probably not meeting the continuing needs of their users.
Problems include:
- sites designed around the bricks and mortar corporate structure (products, services, brands, and distribution channels) instead of around the unique features of the Internet
- bandwidth hogging "cool" features and site structures that irritate the very customers the site is attempting to attract
- confusing layouts.
A web site also must be kept up to date and interesting to its users, on a continuing basis. It is not enough to just build a web site and review it's performance every three months. Market conditions change rapidly so a site and it's market must be continuously monitored and appropriate changes made.
The Internet Marketing Engine can assist you to:
- keep abreast of market changes including changes to competitive sites
- identify areas where your site does not meet the continuing needs of your users
- experience your site as your visitors do
- meet the needs of your site visitors and exceed their expectations
- identify and implement site improvements with the most favorable cost/benefit ratios
- structure and implement a program of continuous site monitoring and improvement
