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Building a successful web business

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Improving the returns on your website investment involves:

  1. increasing website traffic
  2. increasing the sales to visitors ratio
  3. managing website costs

Building a successful web business requires much more than the initial building of a website and submission to search engines.

Search Engine Resources

Search Engine Forums
Search Engine Watch

Web Traffic Building Resources

Get High Traffic Forums

Website Usability Resources

Jakob Nielsen

Search Engine and Directory submission:

Submission to search engines is now basically a waste of time and effort. The way to get listed is to get links to your site, from other sites. This includes directories. Search engine spiders will follow those links, crawl your site and eventually, your site will appear in the results. This maybe a very long time. Use PPC advertising campaigns to drive targeted traffic to your site quickly.

All the Web FAST (now part of Yahoo)
Alta Vista (now part of Yahoo)
AOL Search (see DMOZ)
DMOZ Open Directory Project
Hotbot Lycos (Now a PFI engine)
MSN (Currently MSN results provided mainly by Inktomi. The new MSN Search engine has been spidering the Web for months and is expected to be launched soon)
Teoma (No submission possible)
WiseNut (PPC through Looksmart)
Yahoo (Paid listing)

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