Search Engine Optimization
Search engine optimization (seo) is the most cost effective online promotion that you can conduct. SEO is the process of ensuring the structure and content of your website is optimal for correct indexing by search engines and directories.
Recent studies have shown:
- 46% of web users use search engines to first find a website
- Search engines reach 92% of the Internet audience
- Using a search engine is the Internet's 2nd most popular activity, after email
- Search engine listings outperform banners and tiles
- Consumers are 5 times more likely to purchase your products after seeing search listings versus banners
Search engines are the primary way most people initially find websites, but web pages not optimized for correct indexing, generally rank poorly.
The cost of generating a customer through a free search engine listing is virtually zero whereas the cost of generating a single customer via advertising can be hundreds of dollars and greater than gross profit.
If search engines are the primary way most people initially find websites and the cost of generating a customer this way is virtually zero, significant value can be added to your site by optimizing your web pages for them. Website owners and their designers frequently do not place appropriate emphasis on hiring search engine optimization consultants at the time they create their sites and suffer the consequences later.
Good search engine optimization does not involve finding loopholes in search engine algorithms and exploiting them. There are those that engage in this practice, which can give better rankings in the short term, but result in medium to long term disaster. This is a direct quote from Google: "Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site."
Good search engine optimization is about building a site which takes best advantage of traffic generated by search engines and directories by ensuring pages have good relevant content sufficient to be well indexed and receive good inbound links, that conform roughly to the various SE algorithms and that avoid design techniques which cause problems for spiders.
We can help you maximize the benefits from free search engine traffic.
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